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In the realm of branding and advertising, the maxim ‘out of sight, out of mind’ rings especially true. At Three6ixty, we certainly know how to grab attention and retain it to ensure that a brand is noticeable wherever its target audience can be found. Indoor and outdoor displays and branding techniques, such as A-frame banners, gazebos, parasols, flags, and fabric wall banners, among others, provide a unique opportunity to not only attract new customers but to also solidify a brand’s reputation and stature in the market.
The Power of Indoor and Outdoor Displays
Indoor and outdoor displays offer an array of benefits that are often overlooked. As one of the top outdoor display service providers in South Africa, Three6ixty offers a variety of formats and finishes to brands extend their visibility and reach audiences in a unique way. Some of the key reasons why at Three6ixty we encourage the use of this traditional marketing style is because mobile displays are:
- Flexible and Versatile: Unlike permanent structures or billboards, portable outdoor displays can be erected, dismantled, and transported with relative ease. This makes them perfect for businesses that participate in multiple events or wish to advertise in various locations.
- Economical: Compared to other forms of advertising, indoor and outdoor displays offer a cost-effective way to get your brand out there. With just one initial investment, businesses can reuse these displays at multiple venues.
- Engaging: Their vibrant and eye-catching designs ensure they stand out, drawing attention and curiosity.
- Adaptable: They can be tailored to fit any brand’s aesthetics, ensuring brand consistency.
Why Businesses Should Invest in Indoor and Outdoor Displays
Investing in indoor and outdoor displays can yield significant benefits for businesses. At Three6ixty, our expert team of branding and marketing professionals have learned how to set brands up for success using professional outdoor display design. Some of the benefits a that businesses can gain from a well structured set of indoor and outdoor displays are:
- Improved Visibility: A brightly coloured flag, a striking A-frame banner, or a branded gazebo can turn heads. They ensure that a business stands out in a crowd, increasing its visibility.
- Brand Reaffirmation: Consistency is key in branding. By using indoor and outdoor displays that align with other branding efforts, businesses can reinforce their brand identity.
- Customer Attraction: An appealing display can pique the interest of potential customers, leading them to engage with the brand, ask questions, or make a purchase.
- Flexibility in Advertising: Want to advertise a seasonal offer? Or promote a new product? Outdoor displays can be easily updated to reflect current campaigns, ensuring that advertising remains relevant. This can work exceptionally well with portable outdoor signs.
Benefits to Businesses with Indoor and Outdoor Displays
Now that digital marketing has become quite prevalent and topical, businesses often forget that consumers need more than just digital connections to brands and their needs. Portable indoor and outdoor displays offer businesses a unique and tactile way of engaging with customers. The tactile, physical presence of indoor and outdoor displays offers a refreshing counterpoint. Their tangibility and dynamic nature give businesses a competitive edge in a saturated market. Let’s delve further into the multifaceted advantages they bring to the table:
- Tangible Interaction: In an age where consumers are inundated with online ads, a physical display offers a tactile point of interaction. People can walk up to, touch, and even take pictures with these displays, creating a memorable experience.
- Localized Marketing: Portable Outdoor displays can be strategically placed in specific locations, targeting local audiences effectively. For instance, if a brand wants to target a college-going demographic, setting up A-frame banners or flags near universities can be incredibly effective.
- Eco-Friendly Options: With growing concerns about sustainability, many outdoor displays are now also made from eco-friendly materials. This not only reduces the environmental impact but also projects a positive brand image, showing that the business cares about the planet.
- Immediate Feedback: By setting up interactive displays, businesses can receive immediate feedback from potential customers. This can be through QR codes linking to feedback forms or even through direct interactions with representatives present.
- Extended Brand Exposure: Unlike a digital ad that lasts for a few seconds, outdoor signage displays and large portable structures ensure prolonged brand exposure. Whether it’s a gazebo set up for an entire day at an event or a flag that’s visible for weeks, these displays keep the brand in the public eye for an extended period.
- Versatility in Design: The design of these displays can be changed frequently. Businesses can modify the look based on current trends, seasons, or marketing campaigns, ensuring that the branding remains fresh and relevant.
- Creates a Focal Point: At events or crowded places, a well-branded gazebo or a tall flag acts as a focal point. It guides attendees or customers to a specific location, be it for information, purchasing, or interactions.
- Competitive Advantage: In events where multiple businesses are vying for attention, a distinctive outdoor display can set a company apart from its competitors. A unique design or an innovative display can attract more foot traffic, giving the business an edge.
- Cost Efficiency in the Long Run: While the initial investment for quality outdoor displays might seem significant, their durability and reusability ensure that businesses get value for their money in the long run. Instead of spending on recurrent ad slots or billboards, a one-time investment in outdoor displays can serve for multiple campaigns and events.
- Boosts Employee Morale: Seeing the company’s brand prominently displayed boosts employee pride and morale. It reinforces their association with a recognized and professional entity, motivating them to represent the company better.
A Real-world Example: Outdoor Displays in Action
Imagine a company, let’s call it “TechFin Solutions,” a growing fintech company. They’re participating in a series of events: a golf day sponsored by a corporate partner, an exhibition showcasing new tech products, an investment roadshow, and a showcase of their latest software solution.
For the golf day, TechFin Solutions can use branded outdoor display tents or gazebos at each resting point. These gazebos not only offer shade to the players but also ensure that the brand remains at the forefront. Branded flags can be placed at each hole, reinforcing the company’s presence.
During the exhibition, a large fabric wall banner displaying the company’s innovative products can be positioned at their stall together with their additional indoor and outdoor displays. This ensures that they stand out from the myriad of other stalls. A branded gazebo can act as a meeting point for potential clients or partners.
For their investment roadshow, portable A-frame banners can be strategically placed at the venue’s entrance. These banners can be used to erect wayfinding information or highlight the company’s achievements and potential, drawing the attention of potential investors.
Lastly, for their software showcase, the company can utilize a combination of all outdoor displays, including digital outdoor displays. Flags and parasols can be set up outdoors, guiding attendees to the event, while the indoor space can be adorned with A-frame banners and fabric wall banners highlighting the software’s features.
By using these outdoor displays, TechFin Solutions ensures that regardless of the event’s nature, their brand remains prominent. Attendees at each event will leave with a strong impression of TechFin Solutions, ensuring that the company remains top-of-mind when they think of fintech solutions.
Conclusion
Over the last decade or more, Three6ixty Marketing & Branding have helped to transform brands by using indoor and outdoor displays as a tool to echo their corporate message and attract new customers. For businesses looking to make a mark and stay relevant in the ever-evolving market, these displays are not just an option; they’re a necessity. By investing in quality indoor and outdoor displays with Three6ixty, businesses can ensure that they remain at the forefront of their audience’s minds, attracting new customers and reaffirming their brand’s reputation and stature. Reach out to the Three6ixty team today to start working with the best outdoor display providers in South Africa now.
