The Power of Company Signage in Corporate Branding

Have you ever walked by a store and instantly felt drawn to it because of its captivating sign? That’s the power of effective company signage. It’s more than just a nameplate; it represents your brand visually and communicates your company’s values and personality to the world.

In this blog post, we explore the importance of company signage and provide valuable insights for marketing managers on how to use signage to convey their company’s values, capture attention, and make a lasting impression on customers.

First impressions count

Picture your company as an engaging book brimming with captivating stories and compelling ideas. Just like a beautifully designed cover, your company signage has the ability to spark curiosity and attract potential customers. It’s often the first impression people have, and we all know first impressions matter.

A well-crafted sign can create a lasting impact that deeply resonates with your target audience, building a meaningful connection that goes beyond visuals.

Boost your brand recognition

Signage is vital for brand recognition and recall. It’s not just about showing your logo; it’s about leaving a lasting impression on your audience. A unique and visually appealing sign can set your business apart from competitors, making it memorable and easily recognisable. Consider it as your silent salesperson, tirelessly promoting your brand day and night, ensuring your message reaches potential customers.

Designing effective company signage

When designing your company signage, keep in mind that it should reflect your company’s values and personality. Here are a few tips:

• Simplicity is key: Avoid overcrowding your sign with too much text or graphics. Keep it simple yet impactful.
• Use of colours: Colours can influence emotions and perceptions. Choose colours that align with your brand’s identity.
• Visibility: Ensure that your sign is visible from a distance. Consider factors like size, font, and lighting.
• Consistency: Your signage should be consistent with your other branding elements. This helps reinforce your brand identity.

The advantage of working with a branding agency

While it’s possible to design, manufacture and install signage on your own, working with a professional branding agency can give you an edge. Our team at Three6ixty understand the science behind effective signage. We can help you create a sign that not only looks good but also aligns with your brand strategy, enhances your visibility, and drives customer engagement.

Whether you’re a start-up or an established business, we can provide you with innovative signage solutions tailored to your needs. Take a look at our Signage Portfolio for some examples of our work and when you’re ready to leverage the power of great signage, get in touch with us! Your brand deserves to be seen and remembered.